By Ashley Robinson Florida’s business landscape stretches from Miami’s international companies and luxury brands to Orlando’s tourism industry, Tampa’s growing technology sector and Jacksonville’s expanding financial market. Supporting these businesses is a highly competitive marketing industry that covers advertising, branding, digital media, public relations, content creation and performance marketing.
The following ranking focuses on agencies headquartered in Florida rather than national companies that merely maintain a small office in the state. Companies were evaluated according to their industry experience, service range, client portfolio, creative reputation, campaign capabilities, technology and ability to handle large or complicated marketing projects.
1. Zimmerman Advertising
- Headquarters: Fort Lauderdale, Florida
Main Service Area: Florida and nationwide
Best For: Large retail, restaurant, automotive and franchise brands
Zimmerman Advertising is the largest and most influential marketing company headquartered in Florida. Established more than 40 years ago, it is now part of Omnicom Group, one of the world’s biggest advertising and communications networks.
Zimmerman is particularly strong in retail marketing. Its Brandtailing approach combines long-term brand development with campaigns designed to generate immediate sales. The company provides consumer research, brand strategy, creative development, media planning, performance marketing, data analysis, social media, production and retail technology.
The agency has worked with major brands such as McDonald’s, Planet Fitness, Kay Jewelers, Office Depot OfficeMax, Six Flags, Midas and La-Z-Boy. It also operates a 20,000-square-foot production studio and reportedly produces more than 70,000 marketing assets annually.
Zimmerman is best suited to large companies that need national media buying, advanced customer targeting and campaign execution across numerous locations.
2. Republica Havas
- Headquarters: Miami, Florida
Main Service Area: Florida, the United States and international markets
Best For: Cross-cultural and multicultural marketing
Republica Havas is one of America’s leading cross-cultural creative, media and communications agencies. Founded in Miami in 2006, the company joined Havas Group in 2018 and became part of a large international marketing network.
The agency operates through four major divisions: Creative, Media, Health and Wellness, and Experiences. Its services include brand strategy, advertising, media planning, digital campaigns, content production, experiential marketing and culturally focused communications.
Republica Havas has created work for internationally recognised companies including Walmart, Toyota, Google, Sanofi, Diageo, GSK, NBCUniversal and Baptist Health. Its greatest strength is understanding how culture, language and consumer identity affect purchasing decisions.
The agency is particularly valuable for companies trying to connect with Hispanic, bilingual and culturally diverse audiences. Its Miami location also provides an advantage for businesses targeting both the United States and Latin American markets. Republica Havas has received recognition from major industry programmes, including Cannes Lions, Effies, Clios and El Ojo de Iberoamérica.
3. &Barr
- Headquarters: Orlando, Florida
Main Service Area: Central Florida and nationwide
Best For: Tourism, hospitality, financial services and established regional brands
&Barr is one of Florida’s oldest and largest independently owned advertising agencies. Operating from Orlando since 1957, the company has built its reputation through long client relationships and a fully integrated approach to marketing.
The agency connects brand strategy, creative development, media buying, public relations, social media, production and analytics within one system. This allows clients to manage traditional advertising and digital campaigns through a single agency.
&Barr’s portfolio includes Space Coast Credit Union, Rosen Hotels & Resorts, Florida’s Space Coast Office of Tourism, Massey Services and the YMCA of Central Florida. Its experience in tourism and hospitality makes it especially relevant in the Orlando market, although the company also serves clients in finance, healthcare, home services and other industries.
According to the agency, it achieved 100% client retention in 2025. &Barr is a suitable choice for established businesses that want the capabilities of a full-service agency while maintaining direct access to an independently owned team.
4. Moore
- Headquarters: Tallahassee, Florida
Main Service Area: Florida and nationwide
Best For: Public affairs, healthcare, government and purpose-driven organisations
Moore is a nationally recognised marketing and communications company with its headquarters in Tallahassee and team members positioned across the United States. It combines advertising and creative services with public relations, public affairs, digital marketing, research and reputation management.
The agency works with Fortune 100 businesses, government organisations, healthcare companies and nonprofit groups. Its public-affairs division is particularly strong in campaigns that require public education, community engagement, policy communication or changes in public behaviour.
Moore reports a client retention rate of 98% and has been ranked among the top 50 agencies in the United States. It was also named Agency of the Year at Ragan Communications’ Zenith Awards and earned several international Public Relations Global Network awards in 2025.
This agency is best suited to organisations that require more than product advertising. Moore can manage complicated campaigns involving government stakeholders, public opinion, media coverage and community outreach.
5. Starmark
- Headquarters: Fort Lauderdale, Florida
Main Service Area: Florida, the Caribbean and national markets
Best For: Tourism, destination marketing and complicated digital projects
Starmark is a full-service marketing and advertising company known for combining creative ideas with data, technology and an agile working system. Its principal services include branding, integrated campaigns, digital marketing, website development, media strategy and marketing technology.
The agency has completed campaigns for the Florida Keys and Key West, Amelia Island Convention and Visitors Bureau, Florida Power & Light, Nova Southeastern University and Broward County.
Tourism and destination marketing are major areas of expertise, but Starmark also works with education, utilities, government and community organisations. Its project-based model can be useful for clients that need a major website, new brand identity or integrated campaign without immediately entering a conventional long-term agency arrangement.
Starmark earns its position because of its Florida experience, varied portfolio and ability to combine technical development with traditional creative marketing.
Factors Considered for This Ranking
The ranking is based on:
- Company size and industry experience
- Range of marketing services
- Quality and diversity of clients
- Creative and industry recognition
- Digital, data and media capabilities
- Knowledge of Florida’s major industries
- Ability to manage regional and national campaigns
- Client retention and long-term partnerships
Conclusion
Zimmerman Advertising takes the first position because of its national scale, major-brand portfolio and leadership in retail marketing. Republica Havas is the strongest option for multicultural and cross-cultural campaigns, while &Barr combines long Florida experience with independent ownership.
Moore stands out in public affairs and purpose-driven communications. Starmark completes the list with strong capabilities in tourism, branding, digital development and marketing technology. Businesses should select an agency according to industry experience, campaign objectives, budget, reporting standards and the services that will actually be handled in-house.